24 Latine-Owned Brands to Shop On Thirteen Lune

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Amid the Black Lives Matter protests and nationwide criticism of America's systemic racism that took place in 2020, the beauty industry was called out for discriminatory practices, "opportunity gaps," and their failures in serving BIPOC consumers. In response, Thirteen Lune — an e-commerce platform spotlighting Black and Brown-owned beauty businesses — launched as part of a larger wave of innovation to address these issues.

Nyakio Grieco, who launched Thirteen Lune in December 2020 alongside fellow cofounder Patrick Herning, says she frequently saw herself and her own brand, Nyakio Beauty, included alongside others in listicles of Black-owned businesses to shop. Still, there was "no one central hub" — or one-stop shop — to make finding these brands and shopping from them easier for consumers.

Grieco calls Thirteen Lune the "first of its kind," as it uses a 90/10 rule to differentiate the items it features: 90 percent of all products on the site are created by BIPOC founders and the remaining 10 percent are from brands dedicated to fostering allyship. Steadily expanding since its launch, Thirteen Lune completed its rollout at 607 JCPenny stores nationwide and opened its flagship store in Los Angeles earlier this year.

"As we expand the Thirteen Lune brand, we are thrilled to continue amplifying deserving beauty founders and brands," Grieco tells POPSUGAR.

As the company grows, Latine brands and consumers have been at the forefront of Thirteen Lune's site as well.

"Latinx heritage is so robust and varied across the diaspora. We aim to create a diverse space through our product range highlighting Latinx, Latina, and Hispanic-founded brands to help our customers better see themselves reflected on the shelf," Grieco says. "All of our Latinx-owned brands are inspired by heritage and use ingredients that work for all skin types, tones, and care," she says.

Research from a 2021 Nielsen study states Latine consumers drove the consumption of cosmetics during the pandemic and consistently spent more on beauty than the average consumer, making the community an important market for retailers. Thirteen Lune features 24 Latine-owned brands, many of which offer an array of unique products inspired by each founder's culture and heritage. On the site, you can find products reimagined from ancestral home recipes with ingredients originating from all over Latin America and the Caribbean, including cacahuananche, arnica, and maracuja.

To shop all the bestselling Latine brands on Thirteen Lune — and these brands' bestselling products — read on and check out all the different items to enjoy, ranging from hair and skin care to makeup and face sculpting tools.

Macabalm
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Macabalm

Founded by Pia Whitesel, Macabalm is an Australian-based, clean, and sustainable beauty brand known on Thirteen Lune for its bestselling Macabalm Moisturizing Balm Medium ($30). Free from synthetic filler materials and formulated entirely with natural ingredients native to Australia — such as kakadu plum, rose hip, and jojoba — this moisturizing balm is created to soothe dry lips, face, and even cuticles. Their packaging is 100 percent recyclable and biodegradable, as each tube is made from sugarcane. Marketed as a "multi-purpose universal skincare solution" by the brand, this gentle balm acts as a clean, simple, and easy-to-incorporate moisturizer to anyone's skincare routine. Apart from the bestselling medium size, the brand also carries a smaller and larger product size available for purchase via Thirteen Lune.

Axiology
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Axiology

A vegan and cruelty-free cosmetic company founded by Ericka Rodriguez, Axiology offers a line of all-in-one cheek, eye, and lip products in bold, fun colors. With shades ranging from taupe plum to watermelon pop, these multiuse moisturizing tint products are available both in stick and crayon form.

The Tinted Dew Multi-Stick ($24) is the brand's bestseller on Thirteen Lune. Made with coconut oil, avocado oil, and soy butter, this stick delivers deep hydration — with seven different shades available. The packaging on these eye-lip-cheek products are also made from recycled island trash, to guarantee a sustainable, zero-waste experience.

Bomba Curls
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Bomba Curls

Touted as founder Lulu Cordero's "love letter" to curly-haired women, Bomba Curls started as a way to allay the damage severe traction alopecia caused to her hair. She drew on beauty secrets and practices inspired by her Afro-Dominican heritage to create haircare products guaranteed to soothe dry scalps and encourage overall healthier hair growth. Their Forbidden Hair Oil ($22) — the brand's bestselling product on Thirteen Lune — is made from a blend of rich oils, including organic soybean, castor oil, black cumin seed, and coffee seed oil. It provides hair follicles with a rejuvenating boost while glossing up hair strands with a healthy shine.

Dezi Skin
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Dezi Skin

Dezi Skin is the skincare line of content creator and YouTuber, Desi Perkins, who took inspiration from her Mexican roots to formulate a slew of products that aim to "help you look and feel like your most authentic self." Their bestseller on Thirteen Lune is the potent Claro Que C Vitamin C Glow Serum ($66), which contains 15 percent vitamin C. With a powerful bi-phase water and oil face serum composition, this product helps fight free radicals in the body; these highly unstable molecules are naturally produced, yet can cause damage to cells, causing fine lines, wrinkles, dark spots, etc. This serum works to counteract that, instead rejuvenating the skin with a youthful glow.

Leland Francis
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Leland Francis

A non-toxic and vegan brand, Leland Francis provides customers with a luxurious line of both candles and skincare products developed by founder and makeup artist, Dillon Peña. Peña, who has worked with all sorts of celebrities across industries, founded this gender-neutral brand on principles inspired by growing up on his great-grandparents' farm in Oklahoma. This led him to value high-quality botanical products. The Luxe Lotion ($78), the brand bestseller on Thirteen Lune, is made with chamomile, calendula, and rosemary extract to calm irritated skin and coconut fruit extract, copper, and bakuchiol for youthful elasticity. It also contains vitamin E, zinc, and magnesium that help protect the skin against damage from free radicals.

Nopalera
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Nopalera

A Chicana-owned brand created to elevate and celebrate Latine culture, the Nopalera line includes a range of skin and body care cleansers, moisturizers, and exfoliants that are all inspired by the beauty and richness of founder Sandra Velasquez' ancestral home of Mexico. Their bestselling product on Thirteen Lune is the Noche Clara Cactus Soap ($14). Handmade with soothing, anti-microbial plant butter and oils, this moisturizing soap aims to gently exfoliate the body with activated charcoal while refreshing the senses with eucalyptus and sage oil scents. The brand values integrity and transparency in the formulation of its products, meaning this soap is both vegan and palm oil-free.

Hyper Skin
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Hyper Skin

In dealing with dark spots and acne since being a teenager, founder Desiree Verdejo built Hyper Skin to deliver products rooted in realness: "real diversity, real skin, real results." The brand's formulas are all-inclusive, especially formulated to treat melanated skin needs, but still services all skin tones. The brand's bestseller on Thirteen Lune is the Hyper Even Brightening Dark Spot Vitamin C Serum ($36). Packed with 15 percent vitamin C and vitamin E, this serum helps clear dark spots from hyperpigmentation while soothing textured skin. It's made with fruit enzymes, bearberry, turmeric, and kojic acid to lighten dark marks, and natural botanicals to reduce future outbreaks.

Maude
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Maude

Founded by Éva Goicochea with the purpose of bettering intimacy for everyone, Maude is a modern sexual wellness company with core tenets of quality, simplicity, and inclusivity driving the creation of their personal wellness products. Though the brand has a variety of items sold through Thirteen Lune, including massagers, a vibrator, and massage candles, their bestseller on the site is the Body Wash No. 1 ($22). This product is a fragrance-free, pH-balanced body wash formulated with essential vitamins that help gently wash delicate skin and intimate areas. Besides providing an easy cleaning experience, the brand states it also makes for a great bubble bath.

Chillhouse
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Chillhouse

If you're in need of a last-minute manicure, Chillhouse has you covered with its fun line of long-lasting and reusable press-on nail sets. Launched by Cyndi Ramirez-Fulton in the hopes of facilitating self-care and making the practice more fun. The brand bestseller on Thirteen Lune is the Wavy Baby ($16) which features a white base with black abstract squiggly shapes. The versatile design is subtle yet dynamic — perfect for the office or a day on the town. The press-ons are customizable to your nail and come with non-toxic, non-damaging glue for a straightforward application.

Vamigas
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Vamigas

Founded by Chilean-born Ann Dunning and third-generation Mexican-American Christina Kelmon, Vamigas is a clean beauty, plant-based brand that aims to give Latinas more natural alternatives to the harmful chemicals they are disproportionately exposed to in typical beauty products. Of the many oils offered through Thirteen Lune, Vamiga's bestseller on the site is the Rosa Mosquito Face & Body Oil ($20). Chock-full of antioxidants and fatty acids, this multipurpose oil helps reduce the appearance of dark marks on the skin, while also providing hydration and elasticity. It is formulated entirely of organic rosa mosqueta seed oil from Chile. Traditionally, the Indigenous people of the Araucana region use this ingredient to heal burns and cracked skin.

Switch2Pure
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Switch2Pure

A clean beauty brand that prides itself on creating products that are upheld by natural and organic ingredients, Switch2Pure was founder Estela Cockrell's solution to her health concerns caused by exposure to harmful parabens, gluten, and phthalates. The brand's array of products, which include jade tools, sponges, and soaps, all follow the company's core tenets to "never trade luxury in the name of natural." The brand's bestseller on Thirteen Lune is the Rose Quartz Gua Sha ($27); intended to help customers sculpt their face, reduce wrinkles, and smoothen skin, this handy tool is made from pure rose quartz sourced from Brazil.

Madame Gabriela
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Madame Gabriela

With Madame Gabriela, quality and cleanliness drive product formulation. Founder Gabriela Navejas sought to create their 100 percent nontoxic luxury Madame Gabriela Lipstick ($35) — the brand's sole and bestselling product available on Thirteen Lune. Created with shea butter and avocado for maximum hydration, the lipstick's powerhouse ingredient is organic UMF 15+ Manuka honey sourced from New Zealand. Touted as "the nectar of royalty," this ingredient lends anti-inflammatory, antibacterial, and pH-balancing qualities to the lipstick. Chamomile flowers, bergamot, and ylang-ylang are among the other nutrients found in this soothing lipstick. It's currently available for purchase in five versatile shades, ranging from clear to dark rouge and plum.

Joanna Vargas
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Joanna Vargas

Celebrity esthetician, Joanna Vargas founded her brand — Joanna Vargas — as a means to provide clean skin care for aged, imbalanced, and damaged skin. On Thirteen Lune, there are a variety of the brand's products available, ranging from face washes, serums, face masks, and cleansing bars. Of all these, their bestseller is the Daily Serum ($85). Formulated with a potent blend of antioxidants, vitamins, and other skin-brightening elements, the serum provides its users with a fast-acting way to improve the quality and appearance of their skin. Intended for all skin types and, as the name suggests — daily use — the serum works to minimize pore size while providing maximum hydration.

Republica
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Republica

In embracing her Caribbean heritage, founder Julissa Bermudez launched Republica. This clean body care brand is inspired by Bermudez's roots in the Dominican Republic and relies on natural ingredients to provide a luxurious self-care experience that results in "skin sweet as sugar." The Sugar Body Polish ($42), the company's bestseller on Thirteen Lune, is touted as "the ultimate skin indulgence." It is formulated with finely milled, organic cane sugar for exfoliation, macadamia oil for nourishment, and cane sugar-derived squalane for maximum hydration. The body polish also comes with a handy wooden spoon to facilitate the application of the product directly onto the skin.

Rizos Curls
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Rizos Curls

Rizo Curls, a hair-care company founded by Mexican-American Julissa Prado, embraces and celebrates textured hair. Its wide array of products are tailored for curly hair care, with items ranging from scalp scrubs and repair masks to mousses and oils. The brand's bestselling product on Thirteen Lune is the Scalp & Massage Brush ($13). This multipurpose, easy-to-use tool helps stimulate hair growth with increased blood flow to the area and breaks down product build-up in hair after days of wear. Moreover, the brush is made from a comfortable yet durable silicone that can be easily held by an attached plastic handle for easier grip and maneuvering of the tool.

Ere Perez
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Ere Perez

In using potent natural ingredients such as beets, avocado, aloe vera, and quinoa throughout the formulation of its various beauty products, the Ere Perez cosmetic brand (founded by Ere Perez) aims to celebrate Mexican culture while providing sustainable, ethical makeup products. Founded in 2002, the company has been around for over two decades and offers an array of items. Its bestseller on Thirteen Lune is the Jojoba Eye Pencil ($23). Available in eight earthy tones and crafted with sensitive eyes in mind, this pencil is made with various nourishing oils that condition lashes and moisturize skin. All Ere Perez products are cruelty-free, non-GMO, and carbon-neutral.

Lunar Beauty
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Lunar Beauty

Created by makeup artist and YouTuber Manny Mua, Lunar Beauty is a make-up brand offering various custom, cruelty-free cosmetic formulas and products ranging from colorful eyeshadow palettes to quality synthetic brushes. The brand's bestseller on Thirteen Lune is the Outer Dimension Palette ($49), which features 10 different skin shades and tints that can be applied and blended together to achieve richer, more complex tones. The creamy formula of the bronzing and brightening colors in this palette are suitable for long wear and create a blurring effect, resulting in a skin-like finish after application. Fortified with vitamins C and E, this palette also brightens and hydrates.

Prados
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Prados

Prados is a beauty brand prioritizing empowerment and inclusivity in make-up, inspiring people through resilience and community. Founder Cece Meadows, who is Xicana and Indigenous, launched Prados after creating make-up brushes and false eyelashes for cancer patients undergoing chemotherapy. As a cancer survivor herself, Meadows understood the unique, unmet beauty needs of cancer patients. The brand's bestselling product on Thirteen Lune is the Bamboo Eco Face Pads ($35); these reusable pads are intended for make-up removal and cleansing. Made from 100 percent recycled hemp and bamboo, they provide a gentle, sustainable alternative to makeup wipes. Sold in a pack of 16, the Bamboo Holder packaging is also made of 100 percent recycled material.

Luce
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Luce

Founder Sandra Lavie launched Luce Beauty as a brand to provide durable, high-quality facial sculpting tools. The company's bestselling product on Thirteen Lune is their Luce 4T Therapy Microcurrent Wand ($99), which is a facial wand with four different settings of skin therapy: the heat setting increases blood flow and allows for better product absorption, the sonic vibration helps with circulation and collagen production, the LED photo rejuvenation therapy uses low-level red LED light to heal scars and wrinkles, and lastly, the microcurrent therapy uses low-level electrical currents to restore eslatin and collagen. The wand is made from an aluminum alloy material and is shaped like a normal razor for easy use.

Gloryscent Beauty
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Gloryscent Beauty

Founded by Rafaela Gonzalez, Gloryscent Beauty is a "pro-melanin skincare brand" launched to help women achieve radiant skin with intentional products crafted to protect against aggressive chemical ingredients and other toxic agents. The brand's bestseller on Thirteen Lune is their Manketti Oil Serum ($62). Among its other natural components, this serum is formulated with mongongo seed oil, squalane, and rosemary leaf extract. Together, these ingredients work together to swiftly and gently protect the skin from free radicals, reduce inflammation, and soothe irritation. Besides the calming effects of the serum, it also has the woody scent of frankincense, leaving a sweet and luxurious impression on the user.

Joaquina Botánica
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Joaquina Botánica

Providing customers with a line of clean skin-care products powered by the Indigenous botanicals native to Latin America, Joaquina Botánica is Giovanna Campagna's love letter to both her Colombian roots and the spirited women of her family history. The brand is named after her great-great-grandmother, who founded one of the first apothecaries in Cali, Colombia in 1875. The brand's bestselling product on Thirteen Lune is the Orquidea + Vitamin C Hydrating Glow Oil ($92). It's formulated with a rich blend of oils, including maracuja seed, cacay seed, papaya seed, plum seed, and grape seed. These oils — along with extracts of orchid and bakuchiol — improve the suppleness and bounce of the skin; added vitamin C brightens the appearance of dull complexions as well.

Common Heir
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Common Heir

Angela Ubias and Cary Lin founded Common Heir in 2020 as a brand delivering on traditions of clean, plastic-free, high-performance skin care for the modern consumer. As such, Common Heir products are cruelty-free, biodegradable, and silicone-free. The brand's bestselling product on Thirteen Lune is the Vitamin C Serum ($88), which is sold in a set of 60 biodegradable vegan capsules that deliver penetrating hydration, all while brightening the complexion and reducing texture. The formula uses a concentrated form of vitamin C — called THD ascorbate — with vitamin E, licorice root, and marshmallow extract to treat sensitive skin and improve the complexion over time.

Guaia Madre
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Guaia Madre

Guaia Madre, a skincare company founded by Colombian-born siblings Marcela and Jaime Rubiano, offers botanical-based, science-backed products with formulation inspired by the duo's South American roots and the ancestral wisdom of their people and culture. Their bestselling product on the Thirteen Lune site is Eugenia's Rosehip Oil ($90) — a reimagining of the sibling's grandmother's oil. This product is made with vitamin E, plant-derived squalane, and several oils, including jojoba, rose hip, jasmine, olive, and sea buckthorn. These natural, slowly extracted components help deeply moisturize the complexion, reduce inflammation, and improve the appearance of aging skin by protecting against free radicals and oxidation.

Beautology Lab
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Beautology Lab

Founder Karina Moises launched Beautology Lab as part of a lifestyle overhaul to treat the chronic fatigue and illnesses she'd dealt with all her life. As she changed her diet and took stock of potential environmental stressors, she realized the lack of clean beauty products that could cleanse her from the outside in, and as such, set out to create these products herself. The result is Beautology Lab's collagen eye masks and toning tools. Among these, the brand's bestseller on Thirteen Lune is the Lymphatic Dry Brush ($32). Made from natural grass wood and cruelty-free boar bristles, this brush can be used to massage the body and stimulate lymphatic drainage, which will help eliminate toxins and gently exfoliate the skin.